According to Google and the ANA, more than 60% of digital advertising impressions are either non-viewable or fraudulent and bot-driven.
Imagine what you could do if you got 60% of your digital ad spend back?
Using an advanced viewability analytics platform, AdYapper tags are easily applied to your ads, measuring performance with industry-leading granularity and reach—down to the individual impression!
Exclusively Focused on
Brand ROAS and Revenue
AdYapper works independently of agencies, ad networks, and servers to identify non-viewable and fraudulent impressions in your current ad buy. Then your brand can:
Reinvest wasted ad dollars in your high-performing human impressions.
Apply cost savings to your bottom line, or higher performing programs.
“Our mission is to ensure that every dollar spent on digital advertising returns value.”
-Elliot Hirsch, CEO
Improve Direct Response
Campaign performance is driven by many dimensions of Viewable Consumer Behavior– and viewable rate is only the start. AdYapper’s Decision Engine & vLayer™ proprietary viewable metrics focus on increasing results across your custom KPIs and business goals.
Minimize Fraudulent and
Fraudulent traffic hurts campaign performance, steals impressions from legitimate consumers, and has no value. AdYapper’s triple-pass filtration exceeds IAB & MRC standards, and helps ensure that your ad impressions are in front of the consumers you care about.
Take Back the
You can’t correctly optimize a digital campaign without knowing where all of your ads are appearing, especially across multiple systems and vendors. AdYapper brings extreme transparency to your media buy, down to pages, placements, users, and exact geo.
“The insights AdYapper provides improves our understanding of our visitors, influences our product decisions, and ultimately leads to higher performing campaigns for our advertising clients.”
-Craig Zeigler, SVP, Business Strategy and Product
“As a result of using AdYapper…impression volume dropped 22%, overall vRATE increased by 26%, clicks increased 43%, CTR increased 83%, and best of all conversions increased by 244% and cost per viewable conversion decreased by 77%.”
-Eric Anderson, VP Advertiser Solutions
“With AdYapper in place, there’s nowhere for underperforming media to hide. Brands and marketers can finally see actual ad campaign performance. That saves them money in the short run, and in the long run it makes everyone hew to a higher standard.”
-Laurel Touby, Founder
“In a channel that continues to focus on impression attribution, the viewability optimizations provided by AdYapper are indispensable.”
– Mike Pace, Online Marketing Manager
“The way AdYapper thinks about viewability and outcomes is a model for the industry.”
-Alex Howard, Analytics
“AdYapper has been an essential tool for measuring ROI and attribution across all of our display media campaigns.”