“Our mission is to ensure that every dollar spent on digital advertising returns value.”

-Elliot Hirsch, CEO

Improve Direct Response
and Branding

Campaign performance is driven by many dimensions of Viewable Consumer Behavior– and viewable rate is only the start. AdYapper’s Decision Engine & vLayer proprietary viewable metrics focus on increasing results across your custom KPIs and business goals.

Minimize Fraudulent and
Non-Human Traffic

Fraudulent traffic hurts campaign performance, steals impressions from legitimate consumers, and has no value. AdYapper’s triple-pass filtration exceeds IAB & MRC standards, and helps ensure that your ad impressions are in front of the consumers you care about.

Take Back the

You can’t correctly optimize a digital campaign without knowing where all of your ads are appearing, especially across multiple systems and vendors. AdYapper brings extreme transparency to your media buy, down to pages, placements, users, and exact geo.

“The insights AdYapper provides improves our understanding of our visitors, influences our product decisions, and ultimately leads to higher performing campaigns for our advertising clients.”

-Craig Zeigler, SVP, Business Strategy and Product

“As a result of using AdYapper…impression volume dropped 22%, overall vRATE increased by 26%, clicks increased 43%, CTR increased 83%, and best of all conversions increased by 244% and cost per viewable conversion decreased by 77%.”

-Eric Anderson, VP Advertiser Solutions

“With AdYapper in place, there’s nowhere for underperforming media to hide. Brands and marketers can finally see actual ad campaign performance. That saves them money in the short run, and in the long run it makes everyone hew to a higher standard.”

-Laurel Touby, Founder

“In a channel that continues to focus on impression attribution, the viewability optimizations provided by AdYapper are indispensable.”

- Mike Pace, Online Marketing Manager

“The way AdYapper thinks about viewability and outcomes is a model for the industry.”

-Alex Howard, Analytics

“AdYapper has been an essential tool for measuring ROI and attribution across all of our display media campaigns.”

- Paul Rahn, Digital / eCommerce Marketing Manager
Global Tracking
Our Edge Computing servers span the globe, ensuring perfect service delivery and tracking anywhere your business takes you. Internationalized UIs make it easy.
MRC Accredited
AdYapper is an independent, MRC Accredited provider of viewability measurement. Major independent auditing firms inspect AdYapper’s systems to ensure strict MRC standards are met.
Real-Time API
We provide a full, custom API. This has roundtrip times of < 10ms, and can be used for 2-way data transport, server integrations, or more advanced use cases & RTB scenarios.
Full Service
We act as an extension of your team. The net effects of an AdYapper engagement are great results, and more free time for you to do what’s important.
Conversion Path Analyses
We ensure correct attribution by factoring viewability into advanced conversion analyses, including fractional attribution and site-level tracking.
Implementation is Easy
One single javascript ad tag for your entire organization, with no wrapping of creative. Install once into your server, and it even accepts an unlimited amount of custom parameters.
Book a demo!