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AdYapper is an expert in ad viewability measurement and optimization. AdYapper's proprietary technology and methodology is unique to the marketplace and understands – down to individual consumers and ads – if and how long ads spend on the screen of those consumers. AdYapper is able to reveal new and valuable metrics in the digital ad landscape around Viewable Consumer Behavior. The metrics are used to understand the true impact of digital marketing efforts, aligning them with metrics typically limited to TV, in addition to enabling powerful optimizations - everything from eliminating ads that are unseen (but paid for), to generating more unique consumer eyeballs for substantially less cost. AdYapper provides a rich, multi-dimensional data set, with a full service dedicated account team to make the data highly actionable for its clients. The uses are expansive and applicable to many units within an organization - including media buyers, performance marketing teams, and promotions teams, to consumer analytics teams and beyond.
AdYapper is based in Chicago / New York, and is a proud TechStars & 1871 Chicago alumni. AdYapper’s advertising viewability measurement is accredited by the Media Ratings Council (MRC).